Fruit Attraction 2022: ready to participate together with Ortomec?

Great anticipation for the new edition of Fruit Attraction – one of the largest exhibitions in the world dedicated to the fresh fruit and vegetable sector – which, as every year, will be held in Madrid, from 4 to 6 October.

Why join Fruit Attraction 2022? This is the global trade event of reference for all professionals active in the fruit and vegetable sector. During the two days of the fair, various topics will be discussed such as exports, the value chain and the role of innovation in the fruit and vegetable market.

In addition to the event in attendance, IFEMA MADRID and FEPEX also organize Fruit Attraction LIVE Connect: the digital event that allows the fruit and vegetable community to stay connected 365 days a year. Moreover, thanks to the platformÔÇÖs specific functionalities, the exhibition in presence is made even more interactive!

Would you like to discover how to participate in the new edition of Fruit Attraction? The Ortomec team is looking forward to welcoming you. Read the article to learn more about the program of Fruit Attraction 2022!

The fruit and vegetable sector is increasingly innovative: discover how thanks to Fruit Attraction 2022!

What to expect from Fruit Attraction 2022? Two days full of conferences, seminars and activities during which high-level speakers and all participants will be able to discuss the latest news related to the fruit and vegetable industry. Each workshop held during Fruit Attraction 2022 is therefore an important opportunity to build synergies with other operating realities in the sector. Just to mention a few examples:

  • Innovation Hub: the space dedicated to exhibiting companies ready to present a roundup of the most innovative products.
  • Chef Factory: the area of Fruit Attraction characterized by interesting demonstrations of show-cooking.
  • Fresh Food Logistics: the exhibition dedicated specifically to the fresh food logistics, transport and cold chain sectors.

In addition to fresh fruits and vegetables, the Spanish fair hosts businesses that deal with:

  • Aromatic herbs and spices
  • Gamme IV e V
  • Processed products (frozen, preserved, concentrated, dehydrated, etc.)
  • Vivai

A space where innovation and digitalization of the agricultural sector are confirmed as the real protagonists. Fruit Attraction 2022 therefore promotes the growth of the sector with a view to greater internationalization and sustainability of the production chain.

In fact, with the passing of the editions, Fruit Attraction has become a point of reference for professionals of different specific sectors, including:

  • Seed
  • Agropharmaceuticals and plant protection products
  • Pre-harvest and post-harvest of fruit and vegetables
  • Packaging and labelling

In Fruit Attraction 2022 there will also be moments of in-depth study to understand the impact of technology on future scenarios of the agricultural supply chain. Specifically, the Smart Agro Area will discuss how the most advanced information technologies (iot, Big Data, ERP, tracking and process automation) will affect the fruit and vegetable sector. Technological solutions for precision agriculture represent the future of agri-food and agro-industrial companies.

Ecorganic Market is the exhibition area of Fruit Attraction 2022 exclusively dedicated to the marketing and export of organic products. Companies involved in the production of organic raw materials can then present their offer to a large audience, with the aim of activating new business relationships.

More than 1,000 exhibiting companies are expected at Fruit Attraction 2022, including the full Ortomec team! Our team is ready to show you in detail how our seeders and leaf vegetable harvesters work. These are high-performance solutions, perfect if you want to guarantee your company a quick and precise planting and/or harvesting of vegetables.

Ortomec awaits you from 4 to 6 October 2022 in Madrid. You will find us in Hall 9, Booth 9F15! While waiting for Fruit Attraction 2022 you can still contact us to request more information about our machines.