From 6 to 8 October 2026, Madrid will host a new edition of Fruit Attraction, the leading international trade fair for the fruit and vegetable sector.

Every year, the event brings together producers, companies, buyers and industry professionals from all over the world. Thanks to its strong international focus, Fruit Attraction is one of the main meeting points for the entire supply chain, providing the ideal setting to showcase innovations, develop business relationships and identify emerging market needs.

Curious to discover the full programme?

A record-breaking edition in terms of exhibitors, visitors and international reach

The 2026 edition confirms the event’s continued growth, with more than 2,400 exhibitors, professionals from 152 countries and over 121,000 trade visitors expected to attend.

The 162,000 square metres of exhibition space reflect the importance the trade fair has achieved, as it continues to attract companies and stakeholders from all over the world.

The exhibition layout will maintain its clear and well-established structure, with dedicated areas for fresh produce, technologies for the fruit and vegetable sector, supply chain services and logistics solutions. This organisation will make it easier for exhibitors and visitors to connect and explore new business opportunities.

Innovation, sustainability and new scenarios for the industry

Fruit Attraction is also an important platform for discussing and exploring the key trends transforming the fruit and vegetable sector.

The 2026 edition will place particular emphasis on technological innovation, sustainable production and the development of new international markets. The programme will include conferences, specialist meetings and initiatives dedicated to organic farming, logistics, fresh produce promotion and the sector’s main production chains, offering professionals valuable opportunities for learning and networking.

Ortomec at Fruit Attraction: increasingly efficient technology

Ortomec will also be one of the key participants at Fruit Attraction 2026, bringing its expertise in the design and manufacture of machinery for harvesting and handling leafy and head vegetables.

The company’s solutions are designed to meet the needs of modern agriculture, where productivity, operational precision, reliability and crop quality are essential. Through continuous investment in research and development, Ortomec continues to deliver technologies that optimise operations and support agricultural businesses increasingly focused on efficiency and sustainability.

An opportunity to strengthen relationships and create new business opportunities

For Ortomec, taking part in Fruit Attraction is an important opportunity to meet customers, distributors and international partners, discuss the latest developments in the industry and present solutions designed to meet the needs of constantly evolving markets. 

Visit us at Fruit Attraction 2026!

We look forward to welcoming you to Fruit Attraction 2026, where you can discover Ortomec technologies first-hand and speak with our team about the challenges and opportunities shaping the future of the fruit and vegetable sector. Contact us to arrange a meeting at the trade fair!