Fruit Attraction 2021: the fair dedicated to the fruit and vegetable sector is back in attendance

On the occasion of the great return in the presence of Fruit Attraction, the most important Spanish fair for the fruit and vegetable sector, Ortomec will not fail to appeal! The whole team can’t wait to introduce you to the latest news dedicated to vegetable harvesting.

The fair, organized by Ifema Madrid and Fepex, will be held from 5 to 7 October and will bring together the entire world community of the fruit and vegetable sector in Madrid. Ready to find out how the event will take place?

Fruit Attraction is much more than just a fair

After a year of digital events, Fruit Attraction 2021 is also back in attendance to welcome all the most important fruit and vegetable companies in the various pavilions. This year the event will be phygital. Meetings in person merge with technology to propose a new fair format: a sort of hybrid between digital and physical spaces.

Fruit Attraction 2021 combines the present mode with the telematic one so that each participant can derive the maximum value from the event. The Fruit Attraction LIVEConnect digital platform, in fact, provides the international fruit and vegetable community with an information and relational service 365 days a year, enhancing and integrating the event in person with new features.

What will we talk about during the fair? The three main topics covered during the 13th edition of Fruit Attraction concern:

  • Business: Fruit Attraction confirms, once again, an unmissable event for operators and retailers in the sector. During the days of the fair, the companies present will have the opportunity to explore new business opportunities and strengthen existing relationships.

  • Diversity: Fruit Attraction brings together companies in the fruit and vegetable sector to promote production diversity and the exchange of innovative ideas.

  • Knowledge: Fruit Attraction opens the doors to debate and training. Even in the fruit and vegetable sector it is essential to keep up to date, in fact, the Spanish fair allows you to experience real full immersion in learning.

Fruit Attraction 2021: the fruit and vegetable sector also focuses on knowledge and innovation

Over the years, Fruit Attraction has confirmed itself as a knowledge center for the entire fruit and vegetable sector. In fact, during the days of the fair, conferences and seminars dedicated to the study of the latest news in the sector are organized.

On the occasion of Fruit Attraction, activities and meetings are organized in the Spanish capital for all users. The latter, through the LIVEConnect platform, will have the opportunity to learn about the fruit and vegetable products and services participating in the Innovation Hub, as well as the finalists of the Innovation Hub Awards.

In addition, among the pavilions of the fair you will find Factoria Chef, a cooking demonstration space that aims to spread and enhance the culinary opportunities and gastronomic innovation offered by fruit and vegetables. The quality, variety and versatility of fruit and vegetables are in effect the protagonists of the Spanish fair!

The LIVEConnect platform also offers the possibility to participate in technical conferences, debates and monographic congresses on different topics, including opportunities coming from the international market.

The absolute novelty of this edition of Fruit Attraction is the AVODADO Fresh & Star. The event promotes enhancement strategies for fruit and vegetable companies, so as to stimulate the realities of the sector to start a path of expansion towards foreign markets.

Ortomec participates in Fruit Attraction 2021 with its innovative harvesters and seeders. During the three days of the fair, from 5 to 7 October, you will be able to get to know our entire team and discover the latest news dedicated to sowing and harvesting vegetables.

We are waiting for you at our stand at IFEMA, Feria de Madrid, to show you our machines up close. For more information on the conduct of the fair, do not hesitate to contact us. We look forward to seeing you at Fruit Attraction 2021 at Stand 7B11!

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